What is TheZoo.London Consultant Collective?

TheZoo.London was founded to address the growing demand for senior experts in media, marketing, and advertising seeking fractional consultancy projects. Our mission is twofold:

  1. To drive revenue for independent consultants while streamlining the search for senior talent for businesses facing challenges.
  2. To ease pressure points faced by consultants, such as:
    • Building a consistent pipeline of new business, especially when deeply engaged in projects.
    • Combating the isolation of consultancy by fostering a strong network.

TheZoo.London acts as a strategic new business partner, sourcing exciting projects and bringing consultants together in a collective. There is an additional opportunity to join the The Menagerie a paid for private network. We strongly believe in supporting each other—consultancy can be lonely, and having a network of peers at various stages of their careers creates value for everyone.


Must I pay to join TheZoo.London Consultant Collective?

No, there are no fees to join the collective.

After completing the ‘Join Us’ form, you will undergo our evaluation process. If you meet our criteria for experience and expertise, you’ll be invited to join TheZoo.London Consultant Collective and added to our database for relevant projects.


How is The Menagerie different?

Consulting offers the freedom to work on projects you enjoy and that play to your strengths—it’s the ultimate ‘have your cake and eat it’ career.

However, we recognise that finding projects and navigating consulting life can feel isolating. That’s why we created The Menagerie, a private network built on the belief that ‘we’ is better than ‘me’. It provides a sense of belonging and team spirit for consultants at all stages of their journey.



Is there a charge to join The Menagerie?

Yes, there is a small annual fee. This fee ensures members value and utilise the platform, and all funds are reinvested into running The Menagerie’s platform and events. You do not however pay to be in the wider collective.

Members gain access to:

  • A private network of senior professionals in marketing, agencies, sales, AdTech, and coaching.
  • In-person events such as drinks, wellness workshops, and our monthly Breakfast Club.
  • Free tickets and access to conferences and events, ensuring consultants stay connected in the industry.
  • Support resources, such as proposal feedback, training, coaching, accountancy advice, and personal brand marketing scaled via our social platforms.

How do you evaluate people joining the Consultant Collective?

The founders of TheZoo.London, Marco and Rachel, have extensive experience building and leading high-performing teams. Marco has won multiple team awards, and Rachel was recognised as CEO of the Year.

Our evaluation process reflects this standard, ensuring we maintain the highest quality of service and expertise within the collective.


Do you cover all roles and levels?

No, we specialise in senior and experienced talent.
There is a wealth of exceptional senior professionals who prefer non-traditional full-time roles. Our aim is to harness this talent and connect it with clients to solve their challenges.

In difficult economic times, most businesses face hiring challenges but still require access to senior specialist expertise. That’s where TheZoo.London comes in.


How do you ensure The Menagerie is representative and diverse?

Our Collective is open to all with relevant specialisms and experience, removing traditional barriers to entry. We proactively seek diverse experts, recognising that diversity in experience, identity, and thought is essential for business success.

Unlike ‘who you know’ introduction services, our inclusive approach ensures we uncover talent that may not be actively marketing themselves on platforms like LinkedIn.


Are you a platform?

No, we are a people-focused business, powered by technology.
Our founders, Rachel and Marco, have built their careers around fostering positive team dynamics. They believe that a ‘people-first’ approach is essential at a senior level.

TheZoo.London tackles complex challenges, from AI and automation to becoming B Corp certified, with teams of expert consultants at its core.


As a consultant, how does the process work?

  1. Register via the ‘Join Us’ form on our website.
  2. Book a chat with Marco or Rachel to discuss your experience and skills.
  3. Undergo our evaluation process.
  4. If successful, you’ll join The Consultant Collective and become available for projects.

When projects arise, we:

  • Create shortlists of suitable consultants.
  • Follow our consultant protocol (including NDAs).
  • Allow the client to make the final selection.

Consultants will agree on a Statement of Work (SOW) with the client and deliverables outlined in a Consulting Agreement. TheZoo.London conducts project check-ins and follows up with an internal feedback process after project completion.


As a business, how does the process work?

  1. Submit a brief or initiate an opening discussion with us.
  2. We’ll review your challenge, budget, and timeline.
  3. We’ll present you with options of suitable experts.
  4. With consultants’ agreement, we’ll follow our protocol (including NDAs).

Once a consultant is selected, we’ll finalise a Statement of Work (SOW) and Consulting Agreement. TheZoo.London will oversee the project through check-ins and a post-project review process.


Why would a consultant join the Consultant Collective?

We believe ‘we’ is better than ‘me’. Consultants are free to pursue their own business opportunities while we bring additional leads and projects to supplement their pipeline.

We understand that not all consultants are comfortable marketing themselves—TheZoo.London does that for them, creating opportunities and freeing up time for them to design their ideal work-life balance.

The Menagerie also offers invaluable community benefits, providing both tangible and intangible rewards from belonging to something bigger. This is an optional benefit.


Why would a business approach TheZoo.London instead of going direct?

TheZoo.London professionalises and streamlines the independent sector, offering clients access to an unparalleled network of exceptional talent.

Traditional consultancy often relies on ‘who you know’, which limits access to diverse expertise. We unearth hidden talent that clients may never have discovered otherwise.

Additionally, businesses with multiple challenges or briefs save time and effort by working with TheZoo.London as a one-stop shop for expertise across various disciplines.


What are TheZoo.London’s core values

We like to keep it simple.

  • Be kind.
  • Be smart
  • Have integrity

And we will always have your back.